For DRK-Service GmbH

Shopware 6 goes live

partner

The Challenge

The Solutions

The Design

A relaunch worth seeing

Together with the team at DRK-Service GmbH, we faced a major challenge: a new inventory management system was needed, and unfortunately the existing shop wasn't compatible with it.

The task was to develop a new interface and modernize the shop — all in time for the Christmas business. The perfect opportunity to build a future-proof solution!

View it live here

All the facts at a glance

Shopware Version
Shopware 6

Industry
Equipment & merchandise in the healthcare sector (German Red Cross)

Market
B2B & B2C

Technical Highlights
Product configurator, shipping matrix, ERP sync, newsletter marketing tool integration (Cleverreach)

Achieved with Shopware
10% more visitors, CMS and shop in one, predictable total cost of ownership, extensive extensibility through plugins

About the Client
DRK-Service GmbH is a subsidiary of the German Red Cross that has supported its associations and institutions for over 50 years with Red-Cross-compliant services and products. Its services span 5 areas: trade, strategic procurement, publishing, digital services, and fundraising.

Project Goals
The project aims to further develop the Rotkreuzshop both technically and strategically. The focus was particularly on the following measures and objectives:

  • Concept and development of a comprehensive interface between Microsoft Dynamics 365 Business Central and Shopware 6
  • Relaunch of the Rotkreuzshop, where both merchandise (B2C & B2B) and equipment (B2B) from the DRK can be purchased
  • Digitalization and modernization of the shop. Focus areas: improved, intelligent search, SEO optimization, responsive and brand-compliant design, individually customizable products with a functioning preview, comprehensive filter options, shipping cost and customer matrix, and much more
  • Increasing revenue through improved user experience

The Challenge

The relaunch had to happen alongside the introduction of the new inventory management system. A key requirement was connecting Microsoft Dynamics 365 Business Central to Shopware 6. Since no existing solution was available, a complete interface had to be built from scratch.

In addition, several processes needed to be automated as part of the modernization: For example, orders were previously placed via a manually filled-out form that had to be emailed to DRKS and then entered into the system by hand. Now this process runs fully automatically! New customer registration used to be handled by email. Now it's processed through an online form that transfers the data directly into the ERP system. A massive time saving and boost in efficiency.

Shopware to the Rescue

As the foundation for the solution, DRK-Service GmbH chose Shopware 6 — a highly scalable, adaptable, and efficient e-commerce solution with advanced marketing and business logic.

A particular advantage for this project is the integrated B2B Components, which enable customer-specific role and permission assignments as well as pricing and offers.

Think Shopware might be right for you too? Let's find out together!

Learn more about Shopware

ZYRES-made Plugins & Extensions

B2B New Customer Registration

Allows new customers to register in the shop, including uploading a trade license.

To do so, the relevant documentation must be provided in the registration form. This enables structuring into different hierarchies and permissions.

B2B New Customer Registration

Allows new customers to register in the shop, including uploading a trade license.

To do so, the relevant documentation must be provided in the registration form. This enables structuring into different hierarchies and permissions.

B2B New Customer Registration

Allows new customers to register in the shop, including uploading a trade license.

To do so, the relevant documentation must be provided in the registration form. This enables structuring into different hierarchies and permissions.

B2B New Customer Registration

Allows new customers to register in the shop, including uploading a trade license.

To do so, the relevant documentation must be provided in the registration form. This enables structuring into different hierarchies and permissions.

Business Central – Shopware Full Integration

Impressive Inside and Out

Naturally, the new shop needed to be convincing not just functionally but visually as well, expressing the spirit of the DRK. Based on the corporate identity, we created a design that is both clearly structured and inviting. Instead of a classic slideshow, we use two hero images that showcase current highlights at a glance.

The Figma Shopware Module Library, based on Shopware's standard modules, served as the foundation for the design. We extended it with custom adjustments that we discussed together with our client, keeping the given timeframe in mind.

Badges on the product tiles ensure that promotions and special features immediately catch the eye, while attention-grabbers in a signal color, inspired by classic safety-vest yellow, highlight important information.

Of course, the UI also adapts responsively to tablets and mobile devices!

Tobias Martin

Tobias Martin

CEO, DRK-Service GmbH

"In ZYRES, we found a partner who understood our requirements and goals right from the start. We particularly appreciated the open dialogue at eye level and the willingness not only to take on board our wishes, but also to critically question them. This enabled us to jointly develop solutions that really suited us. Connecting Shopware to our Microsoft Business Central ERP with all its pricing rules and hierarchies was technically challenging - which made us appreciate the structured and transparent approach during the course of the project all the more. We were also able to rely on ZYRES at all times when it came to timing and communication"

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