Falken Tyre Europe
The latest tire development technologies, state-of-the-art development facilities, and test tracks around the world covering all key road and weather conditions, combined with international expertise from well over a hundred years of tire manufacturing, form the tremendous potential behind Falken tires.
Falken was founded in Japan in 1983 as the flagship brand for high-performance tires. Today, more than four decades later, Falken offers quality products across Europe that stand for the highest level of performance, innovation, and driving enjoyment.
The B2B platform we developed not only provides an efficient sales channel for tires across Europe, but also includes an integrated returns portal to simplify and improve the processes surrounding quality assurance and returns.
Single Sign-On (SSO) gives users secure access to the portal.
The solution was implemented using the product Keycloak and implements the industry standard OpenID Connect.
Falken Tyre manages tire sales in 37 countries - a broad reach that requires challenging logistics and administration. Our tailor-made B2B shop covers exactly this diversity and complexity, ensuring a seamless and efficient sales process.
From the user interface to backend administration, we have developed a solution that meets Falken Tyre's needs across all these sales territories while optimizing efficiency and usability.
From orders and stock levels to pricing information and customer data - the B2B platform is directly connected to Falken Tyre's ERP system. This ensures that all relevant data is available in real time.
This integration not only optimizes operational workflows but also guarantees a consistent and reliable customer journey at the highest level.
Based on the customer's location, warehouse locations across Europe are segmented by delivery availability and distance. This gives the customer direct and transparent information about which delivery dates are possible.
This intelligent linkage enables optimized inventory management and faster delivery times.
The sheer number of different tire models and products requires an extensive search function that quickly searches through a large range and delivers the best possible results. Various search options are provided for this purpose:
An intelligent search input recognizes industry-specific standards such as tire width, aspect ratio, etc. as they are entered, identifies the required data, and completes it using autocorrect.
To filter the assortment, customers can search and segment by specific dimensions (e.g. Tire size, rim size) or other attributes (e.g. season, brand).
The item number search supports SKU, GTIN, and individual customer formats.
Representatives can log in on behalf of their sales customers, place orders directly at the customer's request, or generate tailored recommendations by creating proposal lists.
In addition, the system enables the display of individual pricing terms, which ensures optimized pricing and fosters a trusting business relationship.
Fast and easy ordering of items by entering the article ID and desired quantity.
Placing large orders directly via Excel and CSV upload, for a fast and efficient B2B process.
Real-time status display of ongoing orders with track & trace, plus a complete list of all orders placed.
A fully integrated digital returns and quality management portal enables B2B customers to record and notify returns and complaints.
The application enables the screening of complaints using uploaded digital damage images. Through digitized decision-making processes, complaints can be pre-assessed, thereby optimizing logistics and returns costs.
Madhukar Manpuria, Supervisor E-Business Falken Tyre Europe