Olympus OM Digital Solutions
With the headless content management system Strapi, Olympus OM Digital Solutions successfully launched a new camera lens series simultaneously in 18 countries.
With global templates and the ZYRES page builder, product information is created centrally and published on a scheduled basis.
This ensures a consistent international brand presence for content across various digital channels such as websites, mobile apps, social media, newsletters, and microsites.
Strapi is an advanced headless CMS that combines flexibility and performance. The solution can be deployed on-premise or in various cloud environments, without generating enterprise-level costs.
The backend features an intuitive, easy-to-use interface that enables the Olympus team to flexibly create personalized content for different target audiences and regional markets.
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The direct-to-consumer platform created a user-friendly and intuitive shopping experience for the various target groups of Olympus OM Digital Solutions. The customer journey was designed to reach photography enthusiasts as well as photographers and camera lovers across Europe.
A high-quality UI design – in a color palette inspired by cameras – ensures an authentic and intuitive user experience on both mobile devices and desktop.
An intuitive product finder helps end customers quickly find the right camera and compatible lenses or accessories.
The platform is fully integrated into the SAP landscape of Olympus OM Systems, so that in addition to e-commerce processes, extended manufacturer services such as software downloads, warranty extensions, professional rental, and repair services can be offered directly.
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In times of strained supply chains and fragile markets, a reliable digital ordering platform is critical for a stable brand presence.
In addition to displaying up-to-date delivery and availability information, the option to order directly at individual, daily-updated customer-specific pricing is essential for building strong ties with retail partners.
Full integration into the SAP landscape of Olympus OM Systems enables direct access to shipping notices and delivery information. In addition, retailers are directly supported by a product finder for compatible accessories and spare parts.
