After the merger of the brands Dunlop Tyre Europe, Falken Tyre Europe and Sumitomo Tyres, our existing B2B portal, built for our long-standing customer Falken, faced a truly mammoth task.

In a very short time, we needed a modern, responsive headless application that confidently represents all three brands. Dunlop was to be established as the new lead brand without Falken and Sumitomo falling by the wayside.

Together with the team, we completely rethought the tyre search, including intelligent autocorrect and product data integrated via an API connection with high-performance caching for noticeably faster loading times. On top of that come single sign-on, multi-stock warehouse management, a sales rep function, a returns portal with digital damage documentation, track & trace, and a direct-to-cart function for a much simpler ordering process in 37 countries.

A big thank you goes to the entire team at Dunlop for the great, close collaboration and the trust on a truly ambitious timeline 🙌

You can find more details about the project in our case study 👇

Our customers in the tyre industry don't talk about “just any interface”, they talk about EDIWheel. That's why we provide EDIWheel as a ready-to-use solution, making the industry standard for digital tyre trading quick and reliable to use.

The result: Real-time data on prices, stock levels and delivery times, together with automated ordering processes, form a stable digital foundation for the demanding tyre trade.

For more than 20 years, the standard has enabled manufacturers and dealers to work from a shared data basis. Major brands such as Bridgestone, Continental, Goodyear, Dunlop Tyre Europe GmbH, Michelin and Pirelli already use it to automatically exchange prices, stock levels, delivery times and orders between their systems. Thanks to our SaaS platform, the standard is also accessible to mid-sized manufacturers such as Reifenwerk Heidenau GmbH.

For tyre dealers, this means one thing above all in day-to-day business: live transparency instead of manual queries. Dealers can see current prices and availability at any time and process orders directly from their own systems.

Our focus is not just on connecting this standard, but on integrating it so that ERP systems and e-commerce platforms work together optimally, because good user experience doesn't start in the frontend, but with a reliable data infrastructure behind the scenes.

Interested in EDIWheel and what it can do? Then feel free to book an appointment with us!

Our project with DRK-Service GmbH is now featured in Shopware's official showcase. And that makes us pretty proud.

Together, we didn't just launch a new shop — we built an e-commerce platform that's modern, integrated, and built for growth.

The combination of Shopware 6, a full integration with Microsoft Dynamics 365 Business Central, and a user-friendly design gave the Rotkreuzshop a real upgrade — both technically and visually.

The fact that Shopware is now featuring this project shows just how much quality went into the collaboration.

and we're happy to have been part of it. In the Content Manager, column selection, filters, sorting, locale and pagination are now preserved, even if you jump into an entry in between and then go back to the listing page.

Previously, everything was reset to the global defaults. Especially when working with sorting, filters and a specific number of displayed entries and editing many entries one after another, this was simply unnecessarily cumbersome.

Now Strapi remembers these settings per collection type and per browser in local storage. In concrete terms: different collections, different configurations, everything stays just the way you need it.

A feature that makes the workflow much more pleasant! We're very happy that our developer Marian Vonsien contributed to it and is also listed in the credits ☺️

Last week, Felix Graf Strachwitz explained in just 10 minutes the challenges companies face in e-commerce — and which approaches can solve them for good.

86% of all B2C retailers face the same problems. We showed how to solve them quickly with a concrete, standardized yet adaptable solution — without major upfront investment and without a tangle of tools.

This video is especially worth watching if you:

• are responsible for e-commerce,
• want to see fast results (think ROI in under 3 months),
• don't have time for a fragmented tool landscape,
• are looking for a stable foundation to solve individual challenges efficiently.

90% of companies see significant revenue growth after a platform switch!

At the Berlin commercetools Partner Summit 2025, a new report created together with commercetools and Cascade Insights was presented, among other things – with revealing numbers on the future of digital commerce.

The key findings from 150 companies:

• 90% of companies that recently migrated saw revenue increases – 30% of them even saw growth of more than 30%.
• 92% are satisfied or very satisfied with their new system.
• 83% see composable commerce as the future.

The most important reason for switching? The need to significantly improve the customer experience and journey!

The full report offers valuable insights into: Why companies migrate What challenges they face What benefits they enjoy after switching

A must-read for anyone who wants to stay successful in digital commerce!

Especially noteworthy were the talks by commercetools founder and CIO Dirk Hoerig on the current e-commerce market and the needs of manufacturers & merchants, as well as by Alexander Krüger on replatforming and migration trends.

If you'd like the full report, feel free to get in touch – or download it directly at commercetools.com.

— that's what we heard at our partner commercetools' focus workshop on Tuesday in Munich.

Our CEO, Sebastian Schirmer, gathered plenty of exciting insights there: from composable commerce to AI agents that can act autonomously, all the way to Cora, which connects shopping experiences across channels.

This shows that commerce is getting smarter — and not just for the big players. For us at ZYRES, technologies like these are the foundation for rethinking commerce in a new, more human way.

Find out more about our e-commerce solutions with commercetools here:

We're at DMEXCO – the Digital Marketing Expo & Conference – and we can't wait for new technologies and exciting conversations!

Of course, we're also using the opportunity to meet our partners and look ahead together.

Our first visit to the RETTmobil trade fair 2025 in Fulda really surprised us!

We learned a lot about current — and deeply moving — developments and topics in emergency services. At the same time, we spotted real potential in digitalization. The highlight of our visit was clearly the chance to personally visit our client DRK-Service GmbH at their impressive trade fair stand.

Together with the team around Tobias Martin, Saskia Dewerner, Jan Fassbender, Alice Hubert and Anita Drost, we delivered real added value for the staff of the many rescue services of the German Red Cross with the launch of the new Rotkreuzshop!

A project we support with full conviction and all our heart – for an organization that saves lives every single day. It fills us with pride to be able to make a small contribution to that.

Thanks to the great team at the DRK – we're looking forward to everything that's still to come! 🚑

Curious? Here's the direct link to the DRKS shop 🛒 👉Go to the Rotkreuzshop

For three years now, the run has been a must for us — in the best possible way! This year, too, it was great to line up together as a team.

The weather? Let's just say... sporty. The run itself? Functional. The conversations along the way? Priceless. The food and get-together afterward? As always, the real highlight.

What's especially nice: seeing how we stick together outside the office too, with fun, team spirit, and the occasional side stitch. 😅

Thanks to Marian Vonsien, Leon Benz, Felix L. Niemann, Felix Graf Strachwitz, Zsófia Török, and Sebastian Schirmer — you're simply a great team! ❤️

And to all participants from other teams who needed medical help yesterday: we really hope you're doing well again!

for all the wonderful moments this year.

That's why we'd like to look back on them once more, and we wish you all a great start into the new year 2025!

Discover all our highlights on LinkedIn!

Last week it was that time again: our annual Christmas party brought the team together – and not just colleagues, but their families too. Everyone is welcome with us – and you can feel it in the atmosphere!

Find out everything we got up to, plus more photos from the evening, on LinkedIn!