Our News & Updates
Here we share our latest learnings,successes and insightsMade by ZYRES
A CMS that doesn't just look at the guest list
It was actually only supposed to be an event page. But then questions arose such as:
‘Can we use it to display other events later on?’
And:
‘Wouldn't it be cool if it could also serve as a complete website?’
Sure. So, together with Bauen + Energie Konzept GmbH, we developed a system that will start out as a platform for the ‘Architecture at the Pulse of Time’ symposium, but is already ready for the next projects.
The portal is based on the modular Strapi CMS: modular, flexible and easy to maintain. In the future, additional events, topics or even the entire company presence can be digitally built up without having to start from scratch.
Simple, but smart.
Discover what we have brought to life together with J.H. Pölking GmbH & Co. KG - a function with real added value for manufacturers and retailers in B2B.
In addition to all the classic B2B features, this one solution stands out in particular.
Many thanks to Axel Hörnschemeyer and the entire team at J.H. Pölking GmbH & Co. KG for the great cooperation and the testimonial!
🚲 Case study online!
Together with MAXXIS l Bikemarketing BMG GmbH, the exclusive importer of Maxxis Tyres bicycle tyres in Germany and Austria, we have completely redesigned their B2B shop - functional, modern and highly user-friendly.
Implemented with Shopware 6, the new specialised trade shop is consistently geared towards finding products and processing orders quickly - thanks to powerful search, filter and sorting functions, a clear design and well thought-out user guidance.
The trade press is already reporting:
A big thank you to Daniel Rossmanith and Ulrich Guppenberger for their trust and the great co-operation - it was a pleasure!
A turnkey e-commerce starter pack for SMEs?
Let's deliver - with commercetools!
We are pleased to present our CoZy Commerce Accelerator at the official commercetools Accelerator Demo Day!
We deliver:
- 33ms search speed
- AI-based product recommendations for smarter upselling
- Multi-language & multi-currency support
- Flexible, SME-orientated pricing models
- User-friendly CMS
Case Study online!
Together with DRK-Service GmbH, we developed a future-proof online shop that unites B2B and B2C commerce on a high-performance platform.
Built with Shopware 6, seamlessly integrated with Microsoft Dynamics 365 Business Central, and featuring a well-thought-out design, the result is a digital shopping experience that is functional, user-friendly, and visually compelling.
Invested, implemented... and the business impact?
Fiddlesticks.
For some time now, we at ZYRES have been working intensively on a new format: the Zukunfts-Zentrum.
Zukunfts-Zentrum: a solution for clarity, focus, roadmap.
The first customers have already gone through it - with really strong results!
What is the Zukunfts-Zentrum (ZZ)?
A compact 4-hour appointment - on-site or remote - in which we work with you to identify the real bottlenecks and success factors.
And not just at IT level.
What do you mean? ZYRES doesn't just talk about IT?
Exactly. Because this is where the problem often lies.
According to VOICE e.V. (Federal Association of IT Users)
75% of all IT projects fail because needs are unclear. Often because people only think from an IT perspective!
Yet IT should have an impact precisely where the added value is created:
In sales, marketing, customer service, development - in the specialist departments. Right?
That's why the focus at ZZ is right here.
And what comes out of the ZZ at the end?
A concrete, implementable roadmap - 100% independent.
Whether you implement it with us, with another partner or completely independently is up to you.
Because we want to develop SMEs. DOT.
That is our mission.
By the way, there are also some levers that you can implement yourself.
Are you interested? Then arrange a free consultation with us!
Financing Software Instead of Buying It ? Is That Possible?
Yes! – And it’s easier than you might think!
Just like car financing, there are now flexible financing options for custom software projects, consulting, MVPs, or shop systems. Thanks to our partnership with MMV Leasing GmbH / MMV Bank GmbH, we now offer:
- Leasing – for maximum flexibility
- Hire Purchase – as an alternative to direct buying
- Traditional Loan – for long-term investments
Our ReZy Connector : now officially in the commercetools Marketplace!!
With ReZy, your customers can easily rate the products and services they have purchased and leave detailed reviews. For companies, this means efficiently managing valuable feedback directly in the commercetools environment and taking the customer experience to the next level.
What makes ReZy so special?
Detailed reviews:
Not only can customers leave a rating, but they can also leave detailed reviews that provide valuable insights into their experience.
Efficient moderation:
With a user-friendly backend tool, businesses can easily manage and moderate reviews and respond quickly to feedback.
Seamless integration:
ReZy can be easily integrated into the commercetools backend and is immediately available in the Merchant Centre under ‘Connect’.
All details and functions can be found here:
Small picture - big impact!
At the end of last year, we launched CoZy Commerce - the fastest solution for getting commercetools up and running effortlessly.
We recently received the good news: CoZy has now been officially certified by commercetools!
This certification is a testament to the quality of our solution and the dedication of our great team.
Curious?
Feel CoZY: Transform your commercetools project with our Design Library!
With our Figma Design Library for commercetools projects, we have created a real all-rounder that enables you to develop fast and visually appealing solutions for your e-commerce customers.
Based on the TailGrids Figma UI library from Tailwind CSS, which includes over 500 UI components and templates, we have developed a design library that we can customise specifically to your needs.
Carefully created in Figma, it enables UI customisations with minimal effort. This allows us to respond to the look and feel of your brand at lightning speed and deliver impressive results. However, nothing is set in stone and new components for individual requirements can be added at any time.
Of course, we have already integrated numerous conversion rate optimisation recommendations directly into the UI templates so that your e-commerce projects not only look great, but also perform excellently.
Commercetools offers you the perfect platform for modern and flexible e-commerce solutions. The API-driven architecture ensures high scalability and performance - exactly what you need to achieve the best results.
Our Shopware Module-Library
You still design every module from scratch ?!
Not us - our Shopware module library in use !
Based on the Shopware Design Library, our UX/UI team with Selina Kuhn, has created an arsenal of pre-built modules and pages that takes our design process to the next level!
Why is this cool?
Focus on the important stuff
The library provides a solid foundation for any e-commerce endeavour. When it comes to advanced designs, it allows us to focus on the individual customer experience.
"Time is money" - we save both!
We use ready-made modules to create impressive Shopware shops in a flash.
As colourful as you are!
Each element can be customised with one click, making every project unique.
Would you like to try out what your new shop could look like with Shopware? We would be happy to make you a free intro - just send us a private message.
Commercetools Accelerator Launch
We are pleased to announce the launch of our Accelerator. Based on the innovative foundry approach of commercetools, CoZy Commerce presents a platform that redefines GTM in e-commerce.
Our accelerator stands for speed, flexibility and, above all, budget efficiency. With CoZy, medium-sized companies can benefit from a fully functional e-commerce solution that can be brought to market at lightning speed.
Highlights of CoZy Commerce:
- Get to market fast (GTM) with a complete solution that includes your customised design, products and content.
- A sales-boosting search engine optimised by Typesense and AI that guides your customers to the products they want faster.
- Strapi CMS for effortless content creation, enabled by intuitive tools and multichannel capabilities.
- Impressive cost efficiency, up to 55% less than a comparable custom project.
Page Builder success story
Our Project Manager Ignacio Artagoitia gives an insight into our experience with Strapi and introduces our customised ZYRES-Strapi Page Builder!
Discover how we were able to utilise the possibilities of this flexible headless CMS for our requirements and how it can also enrich your projects.
Ideal for developers, editors, project managers and business decision makers looking for an intuitive headless CMS.
ZYRES becomes commercetools partner
ZYRES is now an official commercetools Solution / Systems Integrator Partner!
We will be launching our own accelerator this year. However, we will not reveal the name yet. With our commercetools Accelerator, we offer medium-sized customers a comprehensive starter package for B2B and D2C - from a stylish PWA frontend, fed by a headless CMS, to a lightning-fast AI-driven search engine, to cross-selling and payment integrations.
And the best part? A customised UI that perfectly matches the corporate identity!
ZYRES becomes Strapi partner
The headless Strapi CMS has established itself as our ultimate content all-rounder - a mix of multichannel capabilities, scalability and a user interface that's a breeze even for tech novices. All in the spirit of MACH.
Our association with Strapi dates back to 2020 and this partnership gives our CMS resources a real boost and opens up the opportunity to offer an even wider range of solutions for our clients. From fancy landing pages to comprehensive brand presences, Strapi is our trusted "go-to CMS" and with our ZYRES-Strapi page builder, we design customised and intuitive content creator journeys. Together with our customers, we develop customised workflows that anyone can easily master, even without technical expertise.
We are looking forward to working more closely with Strapi and are excited about the future.
Testimonial: real-estate sector
"What sets ZYRES apart is their ability to target our specific requirements and requests [...] and are happy to recommend them to anyone looking for first class web development services"
We had the pleasure of developing a portfolio of web projects with the fantastic Sodor from Basel and... man, the feedback blows us away, thank you Sodor Real Estate Group AG!
As a proud Strapi partner, we have created a modular system for Sodor AG using the Strapi Headless CMS. Sodor now independently creates customised sales homepages that do justice to their individual property projects. All in a single backend, with multiple frontends and in no time at all!
The ZYRES-Strapi Page Builder in the CMS backend is our choice when it comes to:
- Creating content quickly with predefined components
- Flexibly implementing customised design themes
- Checking newly created content with an instant preview function
On the road
EUROBIKE 2025 🚲 - Reunion at the place where we first met
Between innovative products and beautiful bikes, our personal highlight was the reunion with our customer MAXXIS l Bikemarketing BMG GmbH: Daniel Rossmanith and Ulrich Guppenberger.
Our collaboration began exactly one year ago - right here at the Eurobike. A lot has happened since then:
✔️ Full B2B shop relaunch
✔️ Newsletter tooling and templating
✔️ Harmonised merchandise management connection
Thank you for your trust - we look forward to what is yet to come!
With us from ZYRES: Judith Kemp, Sebastian Schirmer and Felix Graf Strachwitz.
At the end of the day we went on to the Frankfurter Sparkasse summer party in Klassikstadt - a relaxed end to the day in a great atmosphere. Thank you for the invitation!
We'll be back!
Our first visit to the RETTmobil 2025 trade fair in Fulda really surprised us!
We learnt a lot about current, but also deeply touching developments and topics in the rescue sector. At the same time, we recognised potential in the area of digitalisation.
The highlight of our visit was definitely the opportunity to visit our customer DRK-Service GmbH in person at their impressive stand.
Together with the team around Tobias Martin, Saskia Dewerner, Jan Fassbender, Alice Hubert and Anita Drost, we have provided real added value for the employees of the many rescue services of the German Red Cross with the launch of the new Red Cross Shop!
A project that we support wholeheartedly and with full conviction - for an organisation that saves lives every day. It fills us with pride to be able to make a small contribution.
Thanks to the great team at the DRK - we look forward to everything that's to come! 🚑
Curious? Click here to go directly to the DRKS shop
🛒 👉To the Red Cross shop
Progress, Frustration, and Fresh Ideas
The ISH Frankfurt 2025 has made one thing clear: the industry is moving forward digitally—but with the brakes still on.
While some companies already handle 90% of their sales digitally, the three-tier distribution system remains a major hurdle for many. However, with the Energy Efficiency Act (EnEfG) and the Building Energy Act (GEG), the pressure to implement digital solutions—especially in monitoring and energy management—is growing.
Startups like noah:ENERGY GmbH are seizing this opportunity, while mid-sized companies like Schwank Deutschland are also impressing with innovative solutions.
Smart configuration solutions were a hot topic in nearly every conversation: companies are looking for ways to make their products more flexible and efficient to meet customer needs—but often lack the right digital tools.
Another recurring pain point: collaboration with IT service providers. Many companies report frustration and bad experiences, further slowing down digitalization.
Conclusion: The ISH remains an impressive trade fair, offering plenty of inspiration and valuable insights. Whether you're an installer, bricklayer, carpenter, or tiler, this is a must-see event to witness firsthand how the future of craftsmanship and building technology is taking shape.
On the right track -
EUROBIKE Show 2024 shows the next big steps in the bicycle industry!
On Thursday we had the pleasure of visiting the Eurobike Show 2024 in Frankfurt. The show was an impressive showcase for the future of e-mobility and the digitalisation of the bike industry.
The variety of manufacturers and product groups was really impressive.
We found it particularly remarkable how important digital portals have become and how, for example, our composable commerce applications with Shopware are becoming increasingly important.
A real highlight was the innovative range control from Bosch and the digital bike management from VELO DE VILLE. These technologies show how the bicycle industry is moving towards greater efficiency and user-friendliness.
The bike industry is in the midst of digitalisation - we are excited to see what the future holds and look forward to being a part of this exciting development!
Old buildings and cutting-edge technologies?
We had great impressions at the "Soirée of Ideas", the AI event at Schloss Jägersburg!
Three captivating keynotes by Steffen Adler, Marco Falger and Mario Dorsch enriched our knowledge of AI.
A big thank you to the entire team from [nure] media, Mario Dorsch and host Stephan Bentzel, Graf von Sturmfeder-Horneck for the perfect organisation and bringing together entrepreneurs from a wide range of industries - from IT experts to road rail welders. This alone emphasises the enormous application potential of AI.
Our most important insight: AI can optimise itself, even for the simplest tasks such as writing emails.
This means: the next time you want to write an email, simply add the prompt you find in the comments. Try it out!
AI is more than just a trend - it's a revolutionary tool that will shape our future. Stay tuned, we still have a lot planned!
The tyre industry turns left!
A review of our visit to THE TIRE COLOGNE 2024. The first day of the trade fair was really great and offered us many inspiring discussions and exciting insights into the future of the tyre industry.
A special highlight was the visit of our customers, including Falken Tyre Europe GmbH represented by Bettina Feldmann.
Our meeting with Chedhly Guermezi from Detection X GmbH, who have developed an innovative app that makes it very easy to recognise tyres, was exciting from a technical point of view: Mobile phone out, upload and the app immediately recognises the taxonomies of the tyre.
Find out more about our visit to TIRE COLOGNE:
We listened with great interest - AI in focus...
...at the AI Hub Frankfurt!
A huge thank you to Merck Group for an exciting evening full of inspiring presentations and workshops on the topics of AI, data science, data culture and their holistic establishment in the company.
The inspiring workshops covered topics such as:
- Upskilling managers
- Promotion of a self-service culture
- Utilisation of GenAI
- Assessing technical competences for the use of AI tools
R+T Stuttgart 2024
This week, Sebastian Schirmer and Felix von Strachwitz were at the R+T, the World's Leading conferences for Roller Shutters, Doors and Sun Protection (R+T Alliance) and immersed themselves in a sea of innovations.
Our personal highlight: BOTEVO, a software and hardware solution for the centralised monitoring of various roller shutter types and brands. BOTEVO also received the R + T Innovation Award 2024 for this.
In line with our industry insights from the home textiles conference, similar topics were once again at the "digital centre" of our numerous discussions:
- 3D product configuration with AR functions
- Supporting functions for specialist retailers
- Digitalisation as a growth driver
Home textiles & interior design
A few days ago, our team member Felix von Strachwitz was at the „Heimtextilmesse“ (Conference) in Frankfurt. Three key topics were at the "digital centre" of the industry discussions:
- Product configuration
- Augmented reality (visualisations)
- Direct connection to payment and manufacturing systems
Tech knowledge
Our best practices in B2B e-commerce - Part 2
We continue our series on digital best practices in B2B e-commerce.
🔎 Today's focus: B2B - manufacturing industry sells to wholesalers
Discover five ideas straight from the field - for better processes, stronger customer loyalty and greater efficiency.
Which of these do you already use? What experiences have you had?
Let us know in the comments on Linkedin!
In 10 minutes - 25 years of e-commerce experience in a nutshell
In just 10 minutes last week, Felix Graf Strachwitz explained the challenges that companies in e-commerce are struggling with and the solutions that can be used to overcome them permanently.
86 % of all B2C retailers face the same problems.
We have shown how these can be solved in a short time with a concrete, standardised and yet adaptable solution, without large upfront investments and without tool confusion.
The video is particularly interesting for you if you:
- have responsibility in e-commerce,
- want to see results quickly (keyword ROI in < 3 months),
- don't have time for fragmented tool landscapes,
- are looking for a stable basis to solve individual problems efficiently.
E-Commerce Migration
90% of companies report significant revenue growth after switching platforms!
At the Berlin commercetools Partner Summit 2025, a new report was presented in collaboration with commercetools and Cascade Insights—featuring insightful numbers on the future of digital commerce.
Key findings from 150 companies:
- 90% of companies that recently migrated experienced revenue increases—30% of them even saw growth exceeding 30%.
- 92% are satisfied or very satisfied with their new system.
- 83% see Composable Commerce as the future.
- Why companies migrate
- What challenges they face
- What benefits they enjoy after switching
How do I achieve a better search engine ranking for my website?
with Strapi's advanced SEO settings.
Strapi offers an integrated SEO component that makes it easy for you to customise titles, metadata and more directly in the CMS. In our blog post, our SEO expert Ignacio explains to other techies how these features can help to optimise content specifically for search engines and social networks - without any additional plugins.
Frontend Development - The words of a ZYRie
You know that feeling when navigating a website is smooth and effortless, or when filling out a form works flawlessly? Yeah, that’s what I live for!
I am Akram Kadoura, a frontend developer at ZYRES, and here's a peek into why I enjoy my role:
In my daily workflow, I turn API data into stunning UIs, taking raw data and transforming it into eye-catching, user-friendly and responsive interfaces. This process is like brewing a perfect cup of coffee – it requires precision and skill.
Form and state management is a significant part of my work, as forms aren't merely boxes to fill; they're critical touchpoints for user interaction and lead generation. I strive to make them user-friendly and frustration-free, turning what could be a dreaded chore into a pleasant experience.
Another essential task is....
No more manual updates!
Are you tired of constantly updating your dependencies manually? Renovate CLI from Mend.io has the perfect solution!
With Renovate, tedious updates are a thing of the past. Every week, we look forward to brand new pull requests that are automatically created overnight so that the latest version is always used. This saves us a lot of time and nerves!
Our projects remain secure and stable thanks to continuous updates.
Thanks to Renovate, we can focus more on the more customised things and develop and enhance great digital solutions for our customers.
Curious? We'd love to show you how Renovate can optimise your workflow too!
Please fill in mandatory field*
Forms are an important source of leads in various use cases, but they often turn out to be a source of frustration. With our Form Builder for our Headless Strapi CMS, we offer editors an elegant way to easily create user-friendly web forms without having to be a techy.
Among other things, the form builder offers:
- Create user input and file uploads ✅
- CRM integration ✅
- Newsletter integration ✅
- Very high design flexibility ✅
Passwords are a pain in the...
We've all been there: seemingly endless login processes for every single customer account, whether in the app or on the web. This leads to the use of short and easy-to-remember passwords, as one is required for each account. Often even one and the same password for several accounts - GDPR & security gaps send their regards - but today it's easier, safer and faster!
With Single Sign On or SSO for short.
Enough of the login chaos? Then it's time for SSO! Implementation is easier than you think - and the benefits are priceless. We'd be happy to advise you and your company on how to do this!
Read our article on LinkedIn to find out why you can benefit from it too.
The future of search: Typesense
Are you looking for precision, efficiency & budget optimization? Typesense sets new standards!
As a modern open source search engine service, Typesense offers lightning-fast search and filter functions with minimal resource consumption for complex databases. That's why we use Typesense in our CMS projects with Strapi, as well as in store projects with commercetools & shopware AG.
Why Typesense stands out:
- Speed: Less than 50 ms for results thanks to lean architecture and optimized algorithms.
- Easy integration: Attention developers! Typesense offers a user-friendly API and clear documentation.
- No frustration: High error tolerance and synonym acceptance for a seamless search experience.
- Customizability: Flexible configuration options individually for each project
Backstage with us
JP Morgan Run 2025: wet, loud, funny, as always! 🏃♀️🏃♂️
The run has been a must-attend event for us for three years now - in the best sense of the word! Once again this year, it was really nice to start together as a team.
The weather? Let's say... sporty.
The run? Practical.
The conversations on the way? Worth their weight in gold.
The food and get-together afterwards? As always, the real highlight.
Especially nice: seeing how we stick together outside the office too, with fun, sporting spirit and the odd side stitch. 😅
Thanks to Marian Vonsien, Leon Benz, Felix L. Niemann, Felix Graf Strachwitz, Zsófia Török and Sebastian Schirmer - you are simply a great team! ❤️
And to all participants from other teams who needed medical help yesterday: We sincerely hope that you are all well again!
The best company I have ever worked for
...said Felix L. Niemann during his last check-in with our CEO, Sebastian Schirmer – a statement that makes us incredibly proud! With such great feedback, we couldn’t resist and asked Felix if he’d like to take part in our series “A Day as a ZYRie.”
“As a web developer at ZYRES, I work every day to create innovative and tailored solutions for our clients. What excites me the most is how dynamic and diverse the work at ZYRES is – from conception to implementation.
Whether it’s classic server-side web development with Shopware, modern frontend development with Next.js, or learning about infrastructure and Kubernetes – I can fully pursue my passion for technology and solving interesting problems.
In connection with my studies at RWTH Aachen University, I regularly apply theoretical concepts to my work. I particularly appreciate the open and forward-thinking company culture that supports me as a working student. Moreover, as developers, we are actively involved in key decisions – both internally and on project-related matters – which I highly value.
"I am happy to be part of this passionate and creative team!"
Laugh, celebrate and experience precious moments together!
It was that time again last week: our annual Christmas party brought the team together - and not just our colleagues, but also their families. Everyone is welcome here - and you can feel that in the atmosphere!
Find out what we did and more impressions of the evening on LinkedIn!
Welcome on board!
Two trainees and one working student are starting the next phase with us and we would like to welcome them once again!
Wissal and Tim are training with us to become IT specialists for application development. Veronika supports the management together with Felix in marketing and sales.
Our team at the J.P. Morgan Run Frankfurt !
Our 10 runners completed the 5.6 km course together with 63,000 other participants, achieving 1220th place out of 4103 in the global ranking.
A huge thank you to everyone who took part and to those who cheered us on. You made this day so special (despite the rain).
What makes us particularly happy is that we are supporting two super important social projects with our entry fees:
- The Laureus Sport for Good Foundation Germany, Austria, which uses the power of sport to help young people in Germany and Austria in the areas of education, inclusion and health
- The Deutsche Behindertensportjugend (DBSJ), which supports young people with disabilities by organising sporting or educational activities for them.
Come as you are!
We are currently looking for additional staff for our head office in Frankfurt. That's when we realized:
- Personal fit is more important to us than a great cover letter
- Empathy, appreciation and respectful interaction are a must-have
- Benefits consist of more than fruit baskets and table football
Psssssst - spoiler alert!
Something is bubbling behind closed doors:
Our office renovation is in its final stages - a lot has happened since our demolition party in September and our first announcement in November!
We can't wait to finally move into our "New-Work Office" and invite you all!
To make the wait a little easier, we've prepared a little teaser for you! Take a look on LinkedIn!
We are rebuilding!
We are in a rebuilding mood and everyone has pitched in!
Following our technological conversion to headless commerce and microservices, we are now following up with a New Work modernisation to the delight of our team.
We celebrated the launch in September with a demolition party and are now thrilled with what our hard-working craftsmen have already achieved in just a few weeks. We look forward to welcoming you to our new office soon - whether for a meeting or a casual chat.
We are all very excited about the final result and will of course share it with you!
The ZYRES Running Team
On 29 October 2023, our "ZYRES Running Team" successfully took part in the relay marathon in Frankfurt
Our runners not only demonstrated their physical endurance, but also strengthened our team spirit.
We firmly believe that a healthy work-life balance and promoting an active lifestyle are crucial to achieving the best possible results as a team.
We look forward to more adventures and challenges in the future. Together we can do anything!
"Germany ticket" at ZYRES
We are delighted to present our latest employee benefit initiative and to make an active contribution to sustainability and environmental protection.
Since the introduction of the „Deutschlandticket", we have been covering all the costs. In doing so, we not only want to protect the environment, but also reduce the financial burden on our team. Meaning all regional travel via public transport is covered by us.
Would you like to become part of our dedicated team and benefit from the many advantages, including the „Deutschlandticket"? At ZYRES, we stand for team spirit and sustainability. Together we are shaping a sustainable future and making the journey to work stress-free and environmentally friendly.
ZYRES digital media systems GmbH
Stuttgarter Straße 25
60329 Frankfurt am Main
Germany
Phone: +49 (0)69 985599-0
E-Mail: [email protected]