News & Updates

After the merger of the brands Dunlop Tyre Europe, Falken Tyre Europe and Sumitomo Tyres, our existing B2B portal, built for our long-standing customer Falken, faced a truly mammoth task.

In a very short time, we needed a modern, responsive headless application that confidently represents all three brands. Dunlop was to be established as the new lead brand without Falken and Sumitomo falling by the wayside.

Together with the team, we completely rethought the tyre search, including intelligent autocorrect and product data integrated via an API connection with high-performance caching for noticeably faster loading times. On top of that come single sign-on, multi-stock warehouse management, a sales rep function, a returns portal with digital damage documentation, track & trace, and a direct-to-cart function for a much simpler ordering process in 37 countries.

A big thank you goes to the entire team at Dunlop for the great, close collaboration and the trust on a truly ambitious timeline 🙌

You can find more details about the project in our case study 👇

and we're happy to have been part of it. In the Content Manager, column selection, filters, sorting, locale and pagination are now preserved, even if you jump into an entry in between and then go back to the listing page.

Previously, everything was reset to the global defaults. Especially when working with sorting, filters and a specific number of displayed entries and editing many entries one after another, this was simply unnecessarily cumbersome.

Now Strapi remembers these settings per collection type and per browser in local storage. In concrete terms: different collections, different configurations, everything stays just the way you need it.

A feature that makes the workflow much more pleasant! We're very happy that our developer Marian Vonsien contributed to it and is also listed in the credits ☺️

Our customers in the tyre industry don't talk about “just any interface”, they talk about EDIWheel. That's why we provide EDIWheel as a ready-to-use solution, making the industry standard for digital tyre trading quick and reliable to use.

The result: Real-time data on prices, stock levels and delivery times, together with automated ordering processes, form a stable digital foundation for the demanding tyre trade.

For more than 20 years, the standard has enabled manufacturers and dealers to work from a shared data basis. Major brands such as Bridgestone, Continental, Goodyear, Dunlop Tyre Europe GmbH, Michelin and Pirelli already use it to automatically exchange prices, stock levels, delivery times and orders between their systems. Thanks to our SaaS platform, the standard is also accessible to mid-sized manufacturers such as Reifenwerk Heidenau GmbH.

For tyre dealers, this means one thing above all in day-to-day business: live transparency instead of manual queries. Dealers can see current prices and availability at any time and process orders directly from their own systems.

Our focus is not just on connecting this standard, but on integrating it so that ERP systems and e-commerce platforms work together optimally, because good user experience doesn't start in the frontend, but with a reliable data infrastructure behind the scenes.

Interested in EDIWheel and what it can do? Then feel free to book an appointment with us!

Our project with DRK-Service GmbH is now featured in Shopware's official showcase. And that makes us pretty proud.

Together, we didn't just launch a new shop — we built an e-commerce platform that's modern, integrated, and built for growth.

The combination of Shopware 6, a full integration with Microsoft Dynamics 365 Business Central, and a user-friendly design gave the Rotkreuzshop a real upgrade — both technically and visually.

The fact that Shopware is now featuring this project shows just how much quality went into the collaboration.