Sodor Real Estate Group AG

Content management for real estate marketing

partner

Any number of websites

Technological foundation

Key features and perks

What was it about? Efficient real estate marketing!

Sodor Real Estate Group AG, a leading real estate developer from Switzerland, faced the challenge of effectively marketing its high-quality real estate projects – whether new builds or optimized existing properties.

The goal was to provide each project with its own dedicated website or landing page, offering potential buyers and investors a detailed, engaging, and project-specific presentation. At the same time, managing these pages was to be made highly efficient through central control and optimal use of maximum synergies.

Solution: A centralized multi-site content management system

With the headless CMS Strapi as the foundation, we developed an innovative digital marketing system for Sodor that covers the following key aspects:

  1. Centralized backend: A main control system allows Sodor to efficiently manage all websites and landing pages from a single platform (backend).

  2. Individualized websites for each project: Every real estate project gets its own visually striking, project-specific website with its own URL that reflects the current project progress.

  3. Maximum synergies: Reusable modules and templates eliminate additional development effort and guarantee consistent brand communication across all projects.

  4. Optimized publishing: Websites are released in phases, matching the progress of the respective real estate project.

The technological foundation? Strapi!

Strapi is a headless CMS (content management system) used for building websites, mobile applications, e-commerce platforms, and social media content. It enables rapid content publishing without needing to "speak tech."

The Strapi CMS provides ready-made content components for many content use cases, significantly simplifying their creation and editing. Direct content visualization and drag & drop functionality further support the editor.

Learn more about Strapi

Effortless content creation

With the user-friendly ZYRES Strapi page builder, creating content has never been easier. The tool is intuitive to use and designed consistently across all project websites, keeping the workflow seamless and efficient.

The page builder is divided into three central areas:

  1. Header Zone: Basic settings such as the menu's color scheme (e.g. black or white) and the page name are defined here.

  2. Dynamic Zone: The heart of content creation! All individually designed and developed components, such as hero image modules, image-text combinations, image galleries, and floor plan modules, are available for selection and can be filled with matching image and text content.

  3. Button Zone: In the Button Zone, all SEO data is configured and optimized. A built-in instant evaluation enables immediate analysis and adjustment of keywords, meta title, meta image, and structured data, making effective search engine optimization possible even without SEO expertise.

And the page is done!

One design, infinite variations

The UX/UI design of the components was developed with Figma and combines clear structures with creative freedom. Each component has a standardized foundation – for example for size and functions such as images or text – keeping it consistent and professional.

At the same time, flexible customizations such as additional buttons, custom fonts, or bullet points provide room for individuality. Color and theme palettes, such as "Terracotta," automatically adapt call-to-action elements to the desired look of the project.

This mix of consistency and flexibility strengthens brand identity without denying individual projects their own touch.

Collecting contact data the right way

A flexibly customizable form component is available for optimal collection of contact data. The fields and their order can be designed to match the requirements of the respective project.

The component is seamlessly connected to the Sodor email system, so all inquiries are delivered directly and reliably. It also allows integration with additional third-party services, such as newsletter tools or other cloud-based systems.

Intuitive presentation of floor plans & technical data

Floor plans are presented clearly and in a user-friendly way, with the option to download them directly from a table.

For properties with multiple units, a mouse-over function provides an interactive 3D instant display: it immediately shows which floor plan belongs to which unit and where it is located within the building. This feature offers optimal orientation and a modern user experience.

Luca Fricker

Chief Operating Officer (COO)

“We have had the privilege of working with Zyres on a number of web development projects. We have been impressed by their proximity to the client and their straightforward approach, and the result has fully met our expectations.

Zyres have both responded well to our design requirements and delivered them with technical excellence. They have developed a portfolio of websites for our group of companies. These websites are not only aesthetically pleasing, but also functional and user-friendly.

What makes Zyres stand out is their ability to meet our specific requirements and wishes in a targeted manner. The communication and collaboration with their team is excellent and they have always been willing to listen to our needs. We appreciate their professionalism and commitment and are happy to recommend them to anyone looking for first-class web development services. We look forward to a long-term partnership.”

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