The ISH Frankfurt 2025 has made one thing clear: the industry is moving forward digitally—but with the brakes still on.
​
While some companies already handle 90% of their sales digitally, the three-tier distribution system remains a major hurdle for many. However, with the Energy Efficiency Act (EnEfG) and the Building Energy Act (GEG), the pressure to implement digital solutions—especially in monitoring and energy management—is growing.
​
Startups like noah:ENERGY GmbH are seizing this opportunity, while mid-sized companies like Schwank Deutschland are also impressing with innovative solutions.
​
Smart configuration solutions were a hot topic in nearly every conversation: companies are looking for ways to make their products more flexible and efficient to meet customer needs—but often lack the right digital tools.
​
Another recurring pain point: collaboration with IT service providers. Many companies report frustration and bad experiences, further slowing down digitalization.
​
Conclusion: The ISH remains an impressive trade fair, offering plenty of inspiration and valuable insights. Whether you're an installer, bricklayer, carpenter, or tiler, this is a must-see event to witness firsthand how the future of craftsmanship and building technology is taking shape.