The ISH Frankfurt 2025 has made one thing clear: the industry is moving forward digitally—but with the brakes still on. ​ While some companies already handle 90% of their sales digitally, the three-tier distribution system remains a major hurdle for many. However, with the Energy Efficiency Act (EnEfG) and the Building Energy Act (GEG), the pressure to implement digital solutions—especially in monitoring and energy management—is growing. ​ Startups like noah:ENERGY GmbH are seizing this opportunity, while mid-sized companies like Schwank Deutschland are also impressing with innovative solutions. ​ Smart configuration solutions were a hot topic in nearly every conversation: companies are looking for ways to make their products more flexible and efficient to meet customer needs—but often lack the right digital tools. ​ Another recurring pain point: collaboration with IT service providers. Many companies report frustration and bad experiences, further slowing down digitalization. ​ Conclusion: The ISH remains an impressive trade fair, offering plenty of inspiration and valuable insights. Whether you're an installer, bricklayer, carpenter, or tiler, this is a must-see event to witness firsthand how the future of craftsmanship and building technology is taking shape.

We're at DMEXCO - Digital Marketing Expo & Conference and are excited about new technologies and exciting discussions! ​ Of course, we'll also be taking the opportunity to meet our partners and look ahead together.

We had great impressions at the "Soirée of Ideas", the AI event at Schloss Jägersburg! ​ Three captivating keynotes by Steffen Adler, Marco Falger and Mario Dorsch enriched our knowledge of AI. ​ A big thank you to the entire team from [nure] media, Mario Dorsch and host Stephan Bentzel, Graf von Sturmfeder-Horneck for the perfect organisation and bringing together entrepreneurs from a wide range of industries - from IT experts to road rail welders. This alone emphasises the enormous application potential of AI. ​ Our most important insight: AI can optimise itself, even for the simplest tasks such as writing emails. This means: the next time you want to write an email, simply add the prompt you find in the comments. Try it out! ​ AI is more than just a trend - it's a revolutionary tool that will shape our future. Stay tuned, we still have a lot planned!

...at the AI Hub Frankfurt! ​ A huge thank you to Merck Group for an exciting evening full of inspiring presentations and workshops on the topics of AI, data science, data culture and their holistic establishment in the company. ​ The inspiring workshops covered topics such as:

• Upskilling managers
• Promotion of a self-service culture
• Utilisation of GenAI
• Assessing technical competences for the use of AI tools

Learn more about our evening at the AI Hub Frankfurt:

A few days ago, our team member Felix von Strachwitz was at the „Heimtextilmesse“ (Conference) in Frankfurt. Three key topics were at the "digital centre" of the industry discussions: ​

• Product configuration
• Augmented reality (visualisations)
• Direct connection to payment and manufacturing systems

​ We are always pleased to receive the latest insights from the industry. ​ In close cooperation with our customer Teba GmbH & Co. KG, we recognised these specific needs early on and were able to successfully realise it through intensive collaboration with a detailed product configurator and a comprehensive B2B portal.